The American Society of Plastic Surgeons (ASPS) recently published an article by San Francisco Plastic Surgeon Dr. Karen Horton that guides other Board-Certified Surgeons on how to best use social media to share their expertise and promote their Plastic Surgery practice. Dr. Horton enjoys using social media to stay in touch with her patients and share new developments in Plastic Surgery and non-surgical cosmetic treatments. She is on the ASPS Social Media Subcommittee and is active across various social media platforms. Dr. Horton has over 17,000 followers on Instagram, where she recently launched a brand new account dedicated to showcasing her before and after photos and patient stories.

How to Choose a Social Media Platform

Dr. Horton understands that staring out on social media can be daunting, so she outlines how to decide which social media platform to concentrate your efforts on. For example, if you are a talker who is comfortable in front of the camera, a video platform can serve you well. Read the full article to get detailed tips for shooting an effective video and learn more which social media outlet may be best for your interests and skills.

How to Find Your Personal Voice on Social Media

How do you build an audience once you have your social media account? Dr. Horton has found success on social media by being “honest, kind, authentic and professional at all times,” and she advises other Plastic Surgeons to do the same.

Consider these words of wisdom Dr. Horton shares in the ASPS article:
Before you post on social media, remember to “THINK”
T – Is it true?
H – Is it hurtful?
I – Is it illegal? Insincere?
N – Is it necessary?
K – Is it kind?

Read the full ASPS article to learn more about how surgeons can have fun on social media while also upholding what Dr. Horton believes is “a great responsibility, power and influence in educating the public.”

Contact San Francisco Plastic Surgeon Dr. Karen Horton

Dr. Karen Horton, a Board-Certified Plastic Surgeon in San Francisco, is dedicated to empowering patients to live their best lives. Contact our office with any questions or to schedule a consultation appointment with Dr. Horton.