As an in-demand Plastic Surgeon in San Francisco and mom of twins, Dr. Karen Horton has an undeniably busy schedule. She still finds time to share what is going on in her life and in her Plastic Surgery practice on social media because she finds that it is important to connect with potential patients. She is active on Instagram, Facebook, Twitter, and YouTube.

Dr. Horton was a featured panel speaker at The Aesthetic Meeting on April 23rd, 2022, where she spoke with colleagues in an informative discussion titled Insider Tips from 6 Socially Savvy Plastic Surgeons. In advance of the panel, Wendy Lewis spoke with Dr. Horton in The Aesthetic Society News magazine.

Dr. Horton’s Social Media Advice for Plastic Surgeons

Dr. Horton is a double Board-Certified Plastic Surgeon with extensive training and experience and she understands the importance of board certification when it comes to the quality of care and results that a patient receives. She emphasizes to her fellow Board-Certified Plastic Surgeons that it is important to maintain a social media presence so that potential patients can find you, which may help them avoid less qualified providers.

When it comes to social media content, Dr. Horton says that, “I don’t mind sharing images of what I do outside of surgery, and patients appreciate getting to know me as a real person even before their consultation.” Some of her most popular posts feature her daughters or behind-the-scenes happenings at her office. And her @drkarenhortonbeforeandafters account showcases patient journeys, with a new patient before and after result posted daily.

Dr. Horton also shared a practical tip for fitting social media into your schedule—”Don’t post when you’re tired, annoyed or not feeling your best.” That is good advice even if you are not a Plastic Surgeon!

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Follow Dr. Horton on Instagram or Facebook for before and after results, practice news, and snapshots of her life. Contact us to schedule a consultation appointment.